Bridging consumer brands between East and West.
Define. Differentiate. Discipline.
What We Do
LGP partners with founders, families, and entrepreneurs building enduring consumer brands — providing minority equity, strategic advice, and deep operational support to expand into new markets and channels.
We operate across the U.S. and Asia with a network built over decades.
Direct minority investments — targeting 10%+ ownership with flexible structures and patient capital aligned to the founder's vision.
Co-investments — selectively offering co-investment opportunities alongside aligned strategic investors.
Hands-on operational support — U.S. and Asia go-to-market strategy, retail channel access, co-manufacturing partnerships, and sourcing improvements.
Sectors of Focus
Packaged Food
& Manufacturing
Premium snacking, value-added ingredients, and ethnic food brands.
Multi-Unit
& Franchise
Scalable concepts through master franchise in Asia (multi-country) or large North America regions.
Health
& Wellness
Habitual supplements, beauty & personal care, and better-for-you alternatives.
Child
Enrichment
Youth sports, leagues, and education platforms with franchise scalability.
How to Work With Us
01 — Direct Investment
Minority equity in consumer brands with flexible structures and long hold periods — we invest like operators, not financial sponsors.
Ideal for
Founders seeking a long-term, operator-style capital partner who brings more than capital to the table.
02 — Advisory & Execution
Hands-on operating support — retail channel access, supply chain & sourcing access, U.S. and Asia go-to-market strategy, and brand advisory.
Ideal for
Brands needing a retail playbook and senior operator support to unlock new channels.
03 — U.S.–Asia Bridge
Co-manufacturing partnerships and go-to-market strategy connecting established Asian brands with U.S. production and distribution — and vice versa.
Ideal for
Asian F&B conglomerates entering the U.S. market; U.S. brands seeking proven footholds across Asia retail channels.
04 — Brand Incubation
Fully-incubated brand builds around a proprietary sourcing or product advantage — Lumina supports go-to-market strategy and retail channel access.
Ideal for
Operators and suppliers with a differentiated sourcing advantage who need a partner to build the brand layer and retail presence around it.
Our Approach
Value-Added Partner
We deliver expertise and resources targeted at the company's specific areas of need — distribution access, channel strategy, brand positioning, and operational execution.
Flexibility
We tailor every investment to meet the owner's unique liquidity and growth objectives. No rigid mandates — just structures that make sense for the business.
Alignment of Interests
We ensure alignment of incentives between Lumina and our partners. Our success is directly tied to the success of the brands we back.
Practical Structures
We employ capital structures that enhance a business's ability to grow — not complicate it. Minority stakes, convertible notes, joint ventures — whatever fits.
Team
Founder & Managing Partner
Riley Chang is the Founder & Managing Partner of Lumina Growth Partners. Prior to LGP, Riley was a Private Equity Investor at SBJ Capital — a $600M AUM lower middle market fund focused on founder and family-owned consumer & services businesses.
Riley previously worked in Consumer M&A Investment Banking at Piper Sandler, covering consumer products, food & beverage, restaurants, fitness, and beauty & personal care. Growing up in Taipei, Riley brings a unique bicultural perspective on cross-border business opportunities between the U.S. and Asia.
Riley graduated from the Haas School of Business at the University of California, Berkeley.
LinkedIn →Current Portfolio
Where We Operate
Multi-Unit Retail Portfolio